Nota bene, however, that Ok Cupid, Tinder, and are all owned by Match Group, Inc., which—across all three platforms—boasts 59 million active users per month, 4.7 million of whom have paid accounts.
Match Group’s only real competitor is e Harmony, a site aimed at older daters, reviled by many for its founder’s homophobic politics.
‘” The industry’s second-comer, another Harvard math geek named David Dewan, remembered: “There was a lot of randomness to it. At the conference, Sam Yagan, a cofounder of the free dating site Ok Cupid.com, strutted around, collected multiple awards (for the second year in a row), and gave a talk on how he sold Ok Cupid to last year for $90 million, an incredible sum for an advertising-based business model that is thought by many in the business to bring in little revenue.
Playing on their admiration and jealousy, Yagan, a Harvard grad who wears jeans and Ok Cupid T-shirts beneath a blue blazer, encouraged his colleagues one minute, and provoked them into fits of rage the next.
When two people join a dating website, they are matched according to shared interests and how they answer a number of personal questions.
But how do sites calculate the likelihood of a successful relationship?
But perhaps I shouldn’t be surprised: We met through Ok Cupid—85 percent match, 23 percent enemy (which sums to 108 percent, seems to me).
Although many users, especially younger users, prefer swipe-based dating apps like Tinder—or its female-founded alter ego, Bumble (on which only women can write first messages)—Ok Cupid’s mathematical approach to online dating remains popular.
Christian Rudder, one of the founders of popular dating site OKCupid, details the algorithm behind 'hitting it off.' TED-Ed Original lessons feature the words and ideas of educators brought to life by professional animators.
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Since its inception, Match Group has outgrown e Harmony by a pretty significant margin: Its 2014 revenues, for instance, were nearly twice its rival’s.